Friday, September 07, 2007

E-Commerce goes thru the roofand small businesses miss the baot.

I'm writing this as I wait for Windows to sort itself out. 17 months after my PC died and was reborn with new motherboard, processor and memory the original boot drive has gone to that place where all drives eventually go, hard drive heaven.

Whilst I try to get Windoze to install on a different drive, let me share some wowtastic ecommerce factoids relating to July 2007.

The 10 week run up to Christmas 2006 saw £7.7bn spent online. This was a 54% increase on the previous Christmas and in December the £1bn / week figure was smashed for the first time. For the whole year, £30.2bn was transacted online.

Now, in July 2007, £4.2bn was transacted online, a massive 80% increase on July 2006. Now, seeing phenomenal growth in online sales is nothing new, as seen in the Christmas illustration above. What is interesting is the comparison between this online growth and the growth figure for High St sales. For July 2007, High St sales grew just 3.3%

This demonstrates the importance and impact that on line retailing is having.

However, a survey last year by the Federation for Small Business (FSB) indicated that just 18% of SMEs (Small to Medium Sized Enterprises) were actually trading online.

To me, this just shouts "missed opportunity". All of those businesses not actively trading on line have to be loosing business to their competitors - they must be and yet they still continue to carry on as before. What they may not realise is that by doing nothing, they are not standing still - they are moving backwards and they should jump on the wave and join the ride or face hardship.

Now I know we have all heard the doom-sayers before, 7-8 years before, telling companies to get on line or die........however I think this statement is truer today than it was then and the statistics back it up too.

Not only that but 1m more users joined the information super highway in the UK in 2006, with over 31m of a population of 60m having web access, 84% of those getting online with a broadband connection.

So, the numbers of Internet users continues to climb, online transactions enjoy stellar rates of growth and yet 82% of SMEs don't think this is for them.

WAKE UP AND SMELL THE COFFEE.

Even putting together an online store is not overly expensive these days - and anyway - what is the cost if an online store is not launched?

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