Google CSR (Corporate Social Responsibility)
Well, I was going to blog about my new phone - the one that replaces the spawn of the devil that was my Sony Ericsson P990i - however I followed a link from Google the other day and learned something new about our favourite search engine.
Their response to the Burmese tragedy was to post a link on their search page offering to donate up to $1m. The way this worked was that you clicked on the link and you were taken to a page where you could donate online to two of the charities working hard to alleviate the suffering of the Burmese people affected - UNICEF and Direct Relief International. Google would then match the donation $ for $.
From here, I discovered a Google domain previously unknown to me, www.google.org
Here, Google explains how they they want to harness the "power of information and technology to address the global challenges of our age".
They talk about the generation of renewable energy (developed to be cheaper than coal) and on a realistic scale. To back this up, Google have a fleet of plug-in vehicles to test under real-world conditions charged by their installation of the largest solar panel installation on a corporate estate. 9,212 panels generate 1,600 kilowatts of power - this would translate in to sufficient power for 1000 Californian homes.
They are involved with the commercialisation of Plug-In vehicles (OK, so we need the first one before this so that the power used is non-polluting) as well as using information to empower communities, policy makers and you and I to improve public services as well as helping to increase the flow of capital to Small and Medium Sized enterprises in the developing world.
Anyway, it transpires that when Larry Page and Sergey Brin wrote to their shareholders in 2004 about their vision for the company they outlined their commitment for Google to contribute 1% of their equity and profits (together with employee time) to help address "some of the world's most urgent problems".
To May 2008 Google has committed over $85m in grants and investments - not bad going.
As I said, you can find all this and more at www.google.org - have a look and learn a little more about our favourite Internet giant.
Their response to the Burmese tragedy was to post a link on their search page offering to donate up to $1m. The way this worked was that you clicked on the link and you were taken to a page where you could donate online to two of the charities working hard to alleviate the suffering of the Burmese people affected - UNICEF and Direct Relief International. Google would then match the donation $ for $.
From here, I discovered a Google domain previously unknown to me, www.google.org
Here, Google explains how they they want to harness the "power of information and technology to address the global challenges of our age".
They talk about the generation of renewable energy (developed to be cheaper than coal) and on a realistic scale. To back this up, Google have a fleet of plug-in vehicles to test under real-world conditions charged by their installation of the largest solar panel installation on a corporate estate. 9,212 panels generate 1,600 kilowatts of power - this would translate in to sufficient power for 1000 Californian homes.
They are involved with the commercialisation of Plug-In vehicles (OK, so we need the first one before this so that the power used is non-polluting) as well as using information to empower communities, policy makers and you and I to improve public services as well as helping to increase the flow of capital to Small and Medium Sized enterprises in the developing world.
Anyway, it transpires that when Larry Page and Sergey Brin wrote to their shareholders in 2004 about their vision for the company they outlined their commitment for Google to contribute 1% of their equity and profits (together with employee time) to help address "some of the world's most urgent problems".
To May 2008 Google has committed over $85m in grants and investments - not bad going.
As I said, you can find all this and more at www.google.org - have a look and learn a little more about our favourite Internet giant.
posted by andy at
8:50 PM
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